As one of the sponsors, Hirsch’s was represented recently at the recent ‘Bollywood’ themed Sunflower Fund Annual Banquet, which was held at the Hilton Hotel in Sandton. Funds raised from the event enable the Sunflower Fund to create awareness, educate and recruit stem cell donors for the South African Bone Marrow Registry (SABMR). The CEO of the Fund, Alana James, addressed guests – thanking them for their involvement and sharing some of the successes of the Fund. She stressed the importance of creating awareness for the need of more Donors to register and join the current registry of over 73 000 donors on the SABMR.
One of the patients, 17 year old Mpumelelo Ncube, shared his heartwarming story on how the Fund had positively impacted his life after he was diagnosed with Leukaemia.