DIGITAL PRESENCE – VITAL IN TODAYS BUSINESS WORLD
The guest speaker at the monthly Ladies Networking Morning at Hirsch Centurion was Daphne Fitzgerald, a digital marketing specialist who owns her own company, Catch the Beat. She spoke on the importance of having a digital presence, and making sure that your business is prominent and well represented on the internet. She also elaborated on what to look for when setting up your own website; using Facebook for business; what SEO is and how to make it work for you – as well as other social media platforms that are available. Said Daphne: “Consumers have too many choices these days and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time – which is online.”
Soekie Swart, the owner of Buzuci, a promotions and branding company, was the proud recipient of the Margaret Hirsch Woman in Business Achiever award at Hirsch’s Centurion. Soekie has built her business from a one-woman-show to where she currently employs 17 fulltime staff, and has such notable customers as ABSA, Anglo Platinum and KFC.
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