Allan Hirsch, CEO of the Independently owned Appliance and Retail Giant, Hirsch’s, reports that Hirsch’s had an outstanding festive trading period. ‘It was far better than we expected. To give you just one example, we normally sell on average between 40 and 50 washing machines a day and this went up to 260 washing machines on the day of the promotion that we had on washing machines.


The heat wave had a big influence on trading, and air-conditioners, fans, fridges and freezers sold incredibly well.


The weakening of the rand has made people aware of how much prices will be going up this year and they took advantage of our current pricing to save before the increases.


We are very grateful for a bumper festive trading period and fortunately it is continuing into the New Year.




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